Social Network Marketing - The Wave of the Future

An estimated $ 900 million are spent on social media advertising in the U.S. this year, and that number will hit $ 2.5 billion in 2011 - for advertising only. Millions more are in other social media marketing techniques, because sites like Facebook and some others are giving you more opportunities to your businesses to find potential customers.

Social media and networking sites are just the beginning - be smart, realize their full potential and recognize their advertising opportunities for businesses.

Facebook has recently added Facebook Ads system that has a feature where users can recommend products to friends. It is estimated that someone is 3 - 5 times more likely to buy a product if a friend uses and recommends it. Also, Facebook offers you to create your company profile. Microsoft, IBM, McDonalds and Philips are already among the well known names who have signed up.

There are also more traditional web advertising opportunities in social media networks. You can buy traditional banner ads that are placed at the top of the pages. You can also create flyers that can be targeted at a particular group of people. These are a good way of targeting a specific audience.

Facebook is just one example of a great social network marketing and advertising opportunity. YouTube and many other Web 2.0 sites also offer opportunities for commercial ventures, and provides revenue-sharing opportunities to contributors.

As Web 2.0 is growing, consumers expect a richer, more interactive web experience. In this sense, companies are offering an interactive and dynamic online experience provides users with combination of media: text, audio and video. Given the participatory nature of social network marketing, you can advertise your product or service free of online word-of-mouth or viral marketing, as it often called.
Marketers are trying to come up with original and popular content dedicated to a diverse client base.

All types of businesses, small and large, can use this opportunity by jumping on the social network marketing train. Since the effectiveness of the traditional advertising and marketing techniques are getting old fashioned, web 2.0 marketing is the future.